IT'S OUR BIRTHDAY!

23 Years

23 years of AMAZING! We're celebrating all month long with a different deal each week! This week, get 23% OFF Line Smoother + Primer!
ANTI-AGING FACE PRIMER

Back In Stock

It's baaack... The long-awaited re-stock has happened (and in a sleek new tube)!
NEW NEW NEW!

Discounted Bundles

Two is better than one, right? Especially when you save $! Shop our hand-selected discounted bundles!

Meet Our Best-Sellers

  • AMAZINGCONCEALER

    ★★★★★

    Ultra-pigmented & water-resistant concealer

    SHOP NOW
     
  • Line Smoother + Primer

    ★★★★★

    Line-blurring and skin smoothing primer

    SHOP NOW
     
  • AMAZINGCONCEALER Hydrate

    ★★★★★

    Multi-purpose, quenches and nourishes skin

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AMAZING Coverage & AMAZING Ingredients

We formulate every one of our products with the highest quality ingredients, so your skin not only looks but feels amazing!

OUR CLEAN COMMITMENT TO YOU

  • Primers

  • Concealer & Foundation

  • Powder & Finish

  • Eyes & Brows

  • Tools

Our primers are formulated with unique properties that help smooth skin’s texture, while powerful botanicals and antioxidants help diminish the signs of aging and protect your skin from environmental stressors.

SHOP PRIMERS

Our range of concealers & foundations provide a flawless, natural-looking complexion for all shades, tones and textures. Our concentrated formulas are made with color correcting pigments, so a pin-dot amount is all that’s needed to completely erase blemishes, dark circles and more.

SHOP CONCEALER & FOUNDATION

Set, perfect and glow with a flawless finish to your makeup application! Our super-fine mineral powders fill in pores and fine lines without caking or creasing. Add some radiance on top with our highlighters.

SHOP POWDER & FINISH

This collection is everything you need for perfect everyday eye makeup! Tame, define, and fill sparse brows with our brow gel and brow powder.

SHOP EYES & BROWS

Tools are key to a flawless and natural looking complexion. Our blender and collection of brushes allow you to apply concealer, foundation, powder, and sculpt brows like a pro!

SHOP TOOLS

High Quality Products

We focus on developing high quality, high efficacy products over quantity. We've created each of our formulas through extensive research and testing. We're proud to be an EU Compliant and cruelty-free brand.

Eco-Friendly Mindset

In the 23 years since launching, we have reduced waste where we can and made products that need less and last longer to create value for our customer and lessen the frequency of purchase to help lessen waste in our landfills.

Indie Beauty Brand

Our Cofounders, Sue and Lisa, were challenged to find a high quality concealer, so they set out to make their own. Now, 23 years later, that concealer is still around and we're proud to be a small, indie, women-owned beauty brand.

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Illuminate Primer + Highlighter
Regular price
$36.00
Regular price
Sale price
$36.00
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Anti-Aging Face Primer
Regular price
$36.00
Regular price
Sale price
$36.00
Quick view
AMAZINGCONCEALER
Regular price
$29.00
Regular price
Sale price
$29.00
Illuminate Primer + Highlighter Illuminate Primer + Highlighter
Illuminate Primer + Highlighter
Regular price
$36.00
Regular price
Sale price
$36.00

43 total reviews

Anti-Aging Face Primer Anti-Aging Face Primer
Anti-Aging Face Primer
Regular price
$36.00
Regular price
Sale price
$36.00

85 total reviews

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AMAZINGCONCEALER AMAZINGCONCEALER
AMAZINGCONCEALER
Regular price
$29.00
Regular price
Sale price
$29.00

352 total reviews

Shop Discounted Bundles

Customer Reviews

"I have been battling under eye circles that no concealer will cover, until I found AMAZINGCONCEALER. It covers any blemishes and makes those circles disappear!"

SYLVIA

"I NEVER write reviews, but WOW! This product is amazing! Creamy, not sticky, and doesn’t pill up under makeup. So glad I took the chance and tried it!"

JAYE

"I love this finishing powder. It sets your makeup and highlights your face while leaving a nice matte finish. I don't want to ever have to be without it!"

PAULA

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