Meet our

SMOOTH Duo

Our SMOOTH® Crème Concealer & Foundation Duo is iconic for it's two-in-one packaging that has foundation in the tube and a matching concealer in the cap.
Over 20 years of

AMAZING

"We hope that in some small way we have sent a message to other women that founding a business is a goal that can be achieved. We wish for all of you to dream big and do amazing things!" - Cofounders Sue & Lisa
Save big on

BUNDLES

We've hand selected complimentary products and bundled them together at a discounted price

AMAZING Coverage & AMAZING Ingredients

We formulate every one of our products with the highest quality ingredients, so your skin not only looks but feels amazing!

OUR CLEAN COMMITMENT TO YOU

  • Primers

  • Concealer & Foundation

  • Powder & Finish

  • Eyes & Brows

  • Tools

Our primers are formulated with unique properties that help smooth skin’s texture, while powerful botanicals and antioxidants help diminish the signs of aging and protect your skin from environmental stressors.

SHOP PRIMERS

Our range of concealers & foundations provide a flawless, natural-looking complexion for all shades, tones and textures. Our concentrated formulas are made with color correcting pigments, so a pin-dot amount is all that’s needed to completely erase blemishes, dark circles and more.

SHOP CONCEALER & FOUNDATION

Set, perfect and glow with a flawless finish to your makeup application! Our super-fine mineral powders fill in pores and fine lines without caking or creasing. Add some radiance on top with our highlighters.

SHOP POWDER & FINISH

This collection is everything you need for perfect everyday eye makeup! Tame, define, and fill sparse brows with our brow gel and brow powder.

SHOP EYES & BROWS

Tools are key to a flawless and natural looking complexion. Our blender and collection of brushes allow you to apply concealer, foundation, powder, and sculpt brows like a pro!

SHOP TOOLS
Less Is More | Solution-Based Beauty

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Illuminate Primer + Highlighter
Regular price
$36.00
Regular price
Sale price
$36.00
Quick view
Anti-Aging Face Primer
Regular price
$35.00
Regular price
Sale price
$35.00
Quick view
AMAZINGCONCEALER
Regular price
$29.00
Regular price
Sale price
$29.00
Illuminate Primer + Highlighter Illuminate Primer + Highlighter
Illuminate Primer + Highlighter
Regular price
$36.00
Regular price
Sale price
$36.00

42 total reviews

Anti-Aging Face Primer Anti-Aging Face Primer
Anti-Aging Face Primer
Regular price
$35.00
Regular price
Sale price
$35.00

82 total reviews

AMAZINGCONCEALER AMAZINGCONCEALER
AMAZINGCONCEALER
Regular price
$29.00
Regular price
Sale price
$29.00

344 total reviews

Customer Reviews

"I have been battling under eye circles that no concealer will cover, until I found AMAZINGCONCEALER. It covers any blemishes and makes those circles disappear!"

SYLVIA

"I NEVER write reviews, but WOW! This product is amazing! Creamy, not sticky, and doesn’t pill up under makeup. So glad I took the chance and tried it!"

JAYE

"I love this finishing powder. It sets your makeup and highlights your face while leaving a nice matte finish. I don't want to ever have to be without it!"

PAULA