This product has depth (very pigmented) - which results in good coverage; only a small amount needed which means it lasts, covers and is a good value. However, I'd ordered color "Med/Golden" and it was too dark. My skin is pale but has yellow undertones. So I next ordered "Light Golden" which should simply be a lighter shade of Golden -- not a different tone. And that's not the case. At this point, with the colors actually provided in the tube being different than what I would expect, I'm at a loss to pick a color. That makes it difficult, which i s disappointing.