Female Founded & Women Owned
Sue Katz and Lisa Thurman always believed a little concealer could go a long way. Challenged to find a concealer that provided complete coverage without looking dry and cakey, they set out to make their own. Leaning on Sue’s time as a makeup artist and their combined entrepreneurial spirit they created their first product, the game-changing AMAZINGCONCEALER®.
Sue Katz and Lisa Thurman always believed a little concealer could go a long way. Challenged to find a concealer that provided complete coverage without looking dry and cakey, they set out to make their own. Leaning on Sue’s time as a makeup artist and their combined entrepreneurial spirit they created their first product, the game-changing AMAZINGCONCEALER®.
Known for its unbeatable and undetectable coverage that could outlast even the longest days on set, AMAZINGCONCEALER rapidly achieved cult status among pro makeup artists and their celeb clients. To this day, AMAZINGCONCEALER remains the go-to concealer across film and television and a staple in any pro makeup artist’s tool kit. From the Pros and Hollywood’s A-List to Social Influencers and everyday makeup lovers, our cult-favorite products are the trusted secret weapon in everyone’s makeup bag.
Known for its unbeatable and undetectable coverage that could outlast even the longest days on set, AMAZINGCONCEALER rapidly achieved cult status among pro makeup artists and their celeb clients. To this day, AMAZINGCONCEALER remains the go-to concealer across film and television and a staple in any pro makeup artist’s tool kit. From the Pros and Hollywood’s A-List to Social Influencers and everyday makeup lovers, our cult-favorite products are the trusted secret weapon in everyone’s makeup bag.