About Us | AmazingCosmetics

Our Amazing Story

Sue Katz and Lisa Thurman always believed a little concealer could go a long way. As two working mothers with young children, they relied on concealer to combat the effect sleepless nights and never ending days had on their complexion, but constantly felt disappointed by the lack of high-performance concealers in the market.

Feeling that women deserved better options for addressing their unique set of skin challenges, Sue and Lisa set out to reinvent the way women thought about and used concealer. Sue’s time as a makeup artist and their combined entrepreneurial spirit lead to the creation of their first hero product, AMAZINGCONCEALER®.

Coveted by beauty insiders and trusted by pro makeup artists for its unbeatable coverage and undetectable finish, their game-changing AMAZINGCONCEALER® revolutionized the category and became known as the industry’s ‘magic eraser.’

AMAZINGCOSMETICS® continues to redefine the face of beauty by creating strikingly effective, complexion-perfecting products that nourish as they perfect so skin feels as good as it looks. With AMAZINGCOSMETICS® women can face the world with a confidence that is all their own

Meet Amazing

Lisa Thurman

With a strong entrepreneurial spirit and creative eye, Lisa Thurman dreamed of running her own business one day. Makeup and it's packaging were one of her passions. With the onset of the Internet and its strong presence shown early on for becoming a commerce powerhouse she thought this could be a truly viable opportunity in which to reach people on a global level, with low overhead and low risk. Finally she could make her dream come true. Her first step was to approach her then-to-become business partner, Sue Katz, as she always believed teamwork was the key to success. Together they focused on creating quality products that performed. Including easy palettes, shades that could go from day to night and smaller packaging that could slip easily into one's bag. A leader at heart Lisa sought to put together a group of people that could work with her in realizing all of her creative passions. A spark went off and soon AmazingCosmetics was born.

Sue Katz

Coming from a busy life as a successful stockbroker, mother, and makeup artist, Sue is the biggest advocate of the line's concept that makeup doesn't have to be complicated. Beauty should be easy and accessible to all women, whether they're a mother, a stockbroker, or both! On top of her trading history, Sue had worked in the cosmetic world as an artist for 10 years, and when She and Lisa worked with a chemist and developed AmazingConcealer, she knew she had found the product to suit the needs of her clients (and herself!) perfectly. Sue delights in spending everyday developing a line of products that make all women feel beautiful and confident no matter what their day has in store for them.

Giving Back

Not only is it wonderful to be part of a successful company and to have amazing people around you each and every day but when the fruits of your labor allow you to give back well that's when you realize what success really feels like. Here are some of the fine organizations that we've been fortunate enough to partner with on one amazing cause after another.