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Velvet Mineral Powderset

It's baaack (with a new look)! Pre-order our best-selling Powderset now and get 20% off! Orders expected to ship June 14th.
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Silky Smooth Skin

A primer and moisturizer in one. This primer helps your makeup go on smoothly while moisturizing your skin and blurring imperfections.
NEW NEW NEW!

Discounted Bundles

Two is better than one, right? Especially when you save $! Shop our hand-selected discounted bundles!
Multipurpose

SMOOTH Duo

This two-in-one has a creamy concealer in the cap & buildable foundation in the tube.
AMAZINGCONCEALER

Full Coverage

Cover a lot with a little. Our AMAZINGCONCEALER is known for it's unbeatable coverage while being undetectable on the skin.

Meet Our Best-Sellers

  • AMAZINGCONCEALER

    ★★★★★

    Ultra-pigmented & water-resistant concealer

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  • Line Smoother + Primer

    ★★★★★

    Line-blurring and skin smoothing primer

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  • AMAZINGCONCEALER Hydrate

    ★★★★★

    Multi-purpose, quenches and nourishes skin

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Reviews & Tutorials From Real People

  • Primers

  • Concealer & Foundation

  • Powder & Finish

  • Eyes & Brows

  • Tools

Our primers are formulated with unique properties that help smooth skin’s texture, while powerful botanicals and antioxidants help diminish the signs of aging and protect your skin from environmental stressors.

SHOP PRIMERS

Our range of concealers & foundations provide a flawless, natural-looking complexion for all shades, tones and textures. Our concentrated formulas are made with color correcting pigments, so a pin-dot amount is all that’s needed to completely erase blemishes, dark circles and more.

SHOP CONCEALER & FOUNDATION

Set, perfect and glow with a flawless finish to your makeup application! Our super-fine mineral powders fill in pores and fine lines without caking or creasing. Add some radiance on top with our highlighters.

SHOP POWDER & FINISH

This collection is everything you need for perfect everyday eye makeup! Tame, define, and fill sparse brows with our brow gel and brow powder.

SHOP EYES & BROWS

Tools are key to a flawless and natural looking complexion. Our blender and collection of brushes allow you to apply concealer, foundation, powder, and sculpt brows like a pro!

SHOP TOOLS

High Quality Products

We focus on developing high quality, high efficacy products over quantity. We've created each of our formulas through extensive research and testing. We're proud to be an EU Compliant and cruelty-free brand.

Eco-Friendly Mindset

In the 23 years since launching, we have reduced waste where we can and made products that need less and last longer to create value for our customer and lessen the frequency of purchase to help lessen waste in our landfills.

Indie Beauty Brand

Our Cofounders, Sue and Lisa, were challenged to find a high quality concealer, so they set out to make their own. Now, 23 years later, that concealer is still around and we're proud to be a small, indie, women-owned beauty brand.

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Illuminate Primer + Highlighter
Regular price
$36.00
Regular price
Sale price
$36.00
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Anti-Aging Face Primer
Regular price
$36.00
Regular price
Sale price
$36.00
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AMAZINGCONCEALER
Regular price
$29.00
Regular price
Sale price
$29.00
Illuminate Primer + Highlighter Illuminate Primer + Highlighter
Illuminate Primer + Highlighter
Regular price
$36.00
Regular price
Sale price
$36.00

44 total reviews

Anti-Aging Face Primer Anti Aging Face Primer
Anti-Aging Face Primer
Regular price
$36.00
Regular price
Sale price
$36.00

90 total reviews

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AMAZINGCONCEALER Amazing Concealer
AMAZINGCONCEALER
Regular price
$29.00
Regular price
Sale price
$29.00

373 total reviews

Shop Discounted Bundles

Customer Reviews

"I have been battling under eye circles that no concealer will cover, until I found AMAZINGCONCEALER. It covers any blemishes and makes those circles disappear!"

SYLVIA

"I NEVER write reviews, but WOW! This product is amazing! Creamy, not sticky, and doesn’t pill up under makeup. So glad I took the chance and tried it!"

JAYE

"I love this finishing powder. It sets your makeup and highlights your face while leaving a nice matte finish. I don't want to ever have to be without it!"

PAULA