GLOW & BLEND

Holiday Bundle

Our Illuminate Primer + Highlighter gives your skin a luminous sparkle, setting the stage for a magical holiday look. Combined with a tool crafted for flawless blending.
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OUR TOP SELLER

Exceptional Coverage

Over 3M sold world-wide. Our AMAZINGCONCEALER is unlike any other concealer on the market.
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SKINCARE + MAKEUP

Daisy Extract Benefits

We included Daisy Extract in our Illuminate Primer + Highlighter formula because of it's powerful protective properties.
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Your Photo Match

Take a selfie or upload one, and we'll use our AI technology to find your shade. Then, answer questions about your skin and we'll have a personalized set of products picked for you.
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My Bundle

Your uncomplicated, personalized beauty routine.

Build your very own flawless complexion bundle that fits you in a few simple steps.

Get 25% off your bundle of 3 or more products.

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Reviews & Tutorials From Real People

  • Primers

  • Concealer & Foundation

  • Powder & Finish

  • Eyes & Brows

  • Tools

Our primers are formulated with unique properties that help smooth skin’s texture, while powerful botanicals and antioxidants help diminish the signs of aging and protect your skin from environmental stressors.

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Our range of concealers & foundations provide a flawless, natural-looking complexion for all shades, tones and textures. Our concentrated formulas are made with color correcting pigments, so a pin-dot amount is all that’s needed to completely erase blemishes, dark circles and more.

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Set, perfect and glow with a flawless finish to your makeup application! Our super-fine mineral powders fill in pores and fine lines without caking or creasing. Add some radiance on top with our highlighters.

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This collection is everything you need for perfect everyday eye makeup! Tame, define, and fill sparse brows with our brow gel and brow powder.

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Tools are key to a flawless and natural looking complexion. Our blender and collection of brushes allow you to apply concealer, foundation, powder, and sculpt brows like a pro!

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High Quality Products

We focus on developing high quality, high efficacy products over quantity. We've created each of our formulas through extensive research and testing. We're proud to be an EU Compliant and cruelty-free brand.

Eco-Friendly Mindset

In the 23 years since launching, we have reduced waste where we can and made products that need less and last longer to create value for our customer and lessen the frequency of purchase to help lessen waste in our landfills.

Indie Beauty Brand

Our Cofounders, Sue and Lisa, were challenged to find a high quality concealer, so they set out to make their own. Now, 23 years later, that concealer is still around and we're proud to be a small, indie, women-owned beauty brand.

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Customer Reviews

"I have been battling under eye circles that no concealer will cover, until I found AMAZINGCONCEALER. It covers any blemishes and makes those circles disappear!"

SYLVIA

"I NEVER write reviews, but WOW! This product is amazing! Creamy, not sticky, and doesn’t pill up under makeup. So glad I took the chance and tried it!"

JAYE

"I love this finishing powder. It sets your makeup and highlights your face while leaving a nice matte finish. I don't want to ever have to be without it!"

PAULA

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