AMAZINGCOSMETICS is officially relaunching on Ulta.com! We couldn’t be more excited to bring our cult-favorite products back to one of the biggest beauty destinations in the world.
We entered Ulta stores in 2005, our 5th year in business and that put AmazingCosmetics on the map. There were 150 stores then, and we were launched in all! One of the reasons Ulta took a chance on us as a small independent brand was the strong relationships we had with the professional makeup artist industry and their well-known celebrity clients. If the pros werechoosing our products, then Ulta needed to offer them to their customers. The second reason was the AMAZINGCONCEALER. Ulta had never seen anything like it and made the decision to partner before the end of the meeting.
Over the next decade the number of new brands launching with large investment backing made it challenging for AmazingCosmetics to compete even while many worthwhile companies foldedafter spending millions on advertising and talent.
Following there was a decline in foot traffic as shoppers moved online and still being independent and woman owned it didn’t make sense to stretch ourselves thin. So, we made the bold choice to pause in-store retail and focus instead on building where our customers were spending their time and money: online.
Our relationships with professionals within the television, film, and music industry has never wavered not even during the numerous ins and outs of our journey. This generous and talented group continue to choose AmazingCosmetics when called upon to execute their talents on some of the most famous names in the industry.
Fast forward another decade + and we’ll once again be offered to the online Ulta client! If the pros continue to choose AmazingCosmetics, then the millions of Ulta fans should have access to the brand as well and we couldn’t be more excited!
