The Product That Completed the Look: Why PowderSet Became Our Second Icon

When we launched, we didn’t set out to create a large makeup line.

We set out to solve one problem and solve it better than anyone else. That’s how AMAZINGCONCEALER was born.

Makeup artists, professionals, and everyday women quickly fell in love with its rich coverage, creamy texture, and skin-perfecting performance. It covered dark circles, redness, blemishes, and uneven tone in a way that few products could.

But very quickly, we realized something important... Our concealer didn’t just need a setting powder. It needed the right setting powder.

That’s when Powderset was born.

The best setting powder starts with the formula.

As our second product, Powderset wasn’t created just to expand the line, it was created to complete the complexion.

When you create a high-performance concealer, you need a setting powder that works with it, not against it.

So we worked closely with our chemist to develop a finely milled setting powder that would:

  • Set concealer without heaviness
  • Blur imperfections
  • Maintain a natural skin finish
  • Extend wear without dryness
  • Prevent creasing under eyes

The result was Powderset. A lightweight setting powder designed specifically to complement our concealer.

A long-lasting setting powder that became a staple.

Powderset may have been our second product, but it quickly became a core essential.

Together, AMAZINGCONCEALER and Powderset helped define what the brand is known for:

  • High-performance makeup that works in real life.
  • No unnecessary extras.
  • No filler products.

Just thoughtfully created essentials that truly perform.

Because when your makeup works this well, you don’t need a hundred products, you just need the right ones.