Shade inclusivity has always been part of AMAZINGCOSMETICS® DNA. We were the first concealer brand to expand from 5 shades to 10 then 20. We were proud to win an award back in 2013 for our “No Skin Tone Left Behind” campaign along with our “Global Palette” campaign.  Due to well-founded concerns swirling around company’s carbon footprint and the intuitiveness of our formula, we’ve been able to reduce our AMAZINGCONCEALER shade assortment to 16.

Our thoughtfully formulated pigment load allows many of our shades to fit more than one skin tone. Our customers have told us that too many shades can be confusing, so we’ve simplified our range to a number that fits everyone.