AmazingCosmetics Co-Founder, Lisa Thurman's Beauty Journey


Long ago it all began selling Avon door to door to neighbors, friends and family. Then shopping at the iconic Marshall Fields (now Macy’s) where our options were revered brands such as Lancome, Estee Lauder, Clinique, Prescriptives, Elizabeth Arden, Shiseido and Chanel. It was exciting when new brands popped up including Origins, Hard Candy, Urban Decay, Bobbie Brown, Laura Mercier and MAC.

When we launched AmazingCosmetics in 2000 where to shop and how to shop had changed exponentially. The internet as a global shopping experience provided the stepping stone to our entrepreneurial foray into the beauty industry. All of a sudden there were places like Sephora and Ulta where we could shop to our hearts content and find all the hot new brands. Carrying niche lines like Amazing, Bare Minerals, Smashbox, Lorac, Tarte, Nars, Hourglass, It Cosmetics, Benefit, Too Faced, Pur and CoverFx amongst others.

Today as shopping online has become an everyday occurrence we continue to welcome newcomers like Fenty Beauty, Morphe, Huda Beauty, ColorPop and Kylie Cosmetics. With so many brands it can be difficult to choose but what we do know is at AmazingCosmetics we’ve never deviated from our humble beginnings – to make the highest quality products that perform as promised. And we’ll continue to keep that promise for as long as you’ll have us.