Blog

Just because I own a cosmetic company doesn’t mean I’m an expert on skin, but I do what I can and what feels right for me. I research a lot...

We’re proud of our iconic hero product the AMAZINGCONCEALER for a myriad of reasons. One being how it helps reduce the appearance of puffy, tired under eye problems. Keeping in...

My husband and I were engaged on Diamond Head Volcano (Honolulu, Hawaii) and knew that someday we would come back. I always dreamed of a beach wedding, and for reasons...

Waking up on the most exciting day of your life only to find a bright red pimple staring back at you in the mirror can be horrifying. We’re here to...

It’s the day you’ve dreamed of and now it’s here! The last thing you want to worry about is your makeup not staying on. There will be pictures from start...

First it was clean, now its wellness. From the day we launched the company we swore we’d not ‘do trends’. Not saying we’d discount something of value if it became...

Hey, it’s a personal choice for sure but we’re here to say that at least with our products, go forth and wear. Why? Because they’re formulated for all day, undetectable...

I know a lot of people think the beauty business is a glamorous one and most days that’s not the case. It’s work and can be fulfilling yet many days...

Wouldn’t we all love to wake up flawless and be able to run out the door looking fabulous without spending any time applying makeup? I sure would, but that has...

When we first started the company, we swore we wanted to offer a small assortment of products and do them very well. As you’ve probably noticed we’ve added some but...

Have you ever bought a shirt you loved on a model only to get it home and not love it on you? Many times, it’s because it’s just not a...

This is a burning question for many and honestly a lot of people ask us about this. Do I keep the same complexion shades going all year round or do...