How We Created Illuminate Primer + Highlighter December 02, 2022 The initial idea behind IPH was to introduce a skin enhancing bronzer of sorts with the tiniest amount of pearl to add a barely noticeable glow. While also creating a...
Shooting For Social Media November 07, 2022 There’s so much content floating around the myriad of social media platforms. It sounds almost quaint to talk about the old days of shooting on Youtube only now that we...
The Value of a Legacy Brand vs. New September 06, 2022 Launching a brand and getting it up and running is hard work. Even harder is keeping it going.
My Take On Value Shopping - Lisa August 15, 2022 Our goal was to develop high quality, high performing products which we humbly believe we’ve achieved. Regarding our range as we generally fall into and market to the prestige sector...
How to Combat Fine Lines & Dark Circles August 03, 2022 Two of the most common concerns you have are: FINE LINES and DARK CIRCLES Know that you are not alone! We have some suggestions and solutions to these two common...
Summer Beauty Routine July 25, 2022 My summer vs. winter line up doesn’t change too much but I’m aware of how the weather shift affects my skin (and my mood) so I still make some...
How to Use Makeup to Help Hide Wrinkles (Expert Tips for Smoother-Looking Skin) June 10, 2022 As we age, our skin naturally changes. Fine lines, wrinkles, and texture can start to appear, which means the way we apply makeup may need to change as well. The...
Is Your Foundation Failing You? May 20, 2022 For many, how to wear foundation continues to be a mystery. How much coverage do I need for my specific complexion? What type best suits my skin? Liquid, cream, or...
AMAZING Playlists April 05, 2022 An AMAZING playlist for every mood. We've hand selected some staff favs and created playlists to get you through the work day, ready for the weekend or maybe to belt...
We're Grateful For You April 01, 2022 It’s been a tough couple of years for millions of people including me personally and professionally. Honestly, I feel simultaneously out of sorts and low but grateful for mine and...
Your Guide To Concealer Wardrobing February 23, 2022 Just like your clothing wardrobe where you have specific outfits for work, workout, dressy, casual, cold days, warm days… A concealer wardrobe works the same way. Complexion is all we...
Primer Wardrobing - What is it? February 22, 2022 Years ago, we introduced Concealer Wardrobing but because we have several versions, we thought now would be a good time to do the same for our range of primers. Wardrobing...