Blog

Full coverage makeup has been declared “over” more times than we can count, but in 2026, it’s not disappearing. It’s evolving. The biggest shift isn’t less coverage. It’s smarter coverage.

When I co-founded AmazingCosmetics over 25 years ago, the beauty industry looked nothing like it does today. We didn’t have social media, influencer virality, or “get ready with me” videos...

Discover why PowderSet became our second icon. A finely milled, lightweight setting powder designed to set concealer, blur skin, and deliver long-lasting crease-resistant wear.

Finding the best concealer for mature skin that won’t settle into wrinkles can feel overwhelming. Skin changes over time. Collagen decreases, elasticity shifts, and fine lines become more noticeable, especially...

Our concealer is formulated with a higher pigment concentration than traditional concealers, which means you need significantly less product per application. Less product on delicate under-eye skin leads to smoother...

AMAZINGCOSMETICS is officially relaunching on Ulta.com!  We couldn’t be more excited to bring our cult-favorite products back to one of the biggest beauty destinations in the world.

The event of the summer is coming up July 8th!  Millions will be flocking online to scoop up some of the best sales of the year.  AmazingCosmetics has always participated...

When it comes to flawless on-screen beauty, makeup artists trust AMAZINGCONCEALER. Gillian Whitlock relied on it while working on Apple TV’s The Studio, perfecting the looks of Catherine O’Hara and...

Consumers today are looking for products that streamline their routine without sacrificing results. According to a 2024 beauty report, 73% of consumers prefer multi-functional products that offer both skincare and makeup...

In today’s fast-paced world, beauty and technology are more intertwined than ever. At AmazingCosmetics, we believe that innovation isn’t just for gadgets and software—it’s revolutionizing the way we create and...

Color Correcting 101: How to apply color corrector to instantly neutralize undertones and simplify your makeup routine. 

25 Years of Beauty: My Journey with AmazingCosmetics  When I co-founded AmazingCosmetics 25 years ago, I never could have imagined the incredible journey ahead. What started as a passion project—creating...